There is a flower that settles, descending with a slow, almost languid step. A flower with a strong colour, like this land – certainly not a land of pastel tones. It has character, and although Baroque in its composition, the sensation it transmits is contemporary. An ornate minimalism, you might say. Much like our Garden, where design pieces find their place in a restrained setting, enhancing each other without overpowering. To the touch, it is a flower that gives a velvety sensation, a delicate caress. Like when you enter a secret garden and let yourself be enveloped. Its name still carries Baroque echoes, a heritage that shapes this land and those who inhabit it. Amaranto means that which does not wither, just like the sensations you feel when you arrive at the furthest tip of Italy's heel.
We believe that every stay is different, whether for leisure or work, and that every person has their own wishes and fears — which is why our task is to notice the nuances. We are convinced that a sincere, spontaneous smile is the hardest skill to have, because it cannot be learned. We have a familiar approach, though not overly casual, because those who come to us should feel "so much more than at home". We love surprising our guests, who we would never dream of calling clients, with small gestures: from the welcome in the room to a personal note, from a bespoke arrangement to a chef's recipe to take home.
We are a collection. And like all collections, our pieces are unique. Instead of an antiseptic chain with atmospheres that always look the same, we chose to bring together a group of properties, all different, in carefully chosen locations. Off the beaten track. Because we believe Italy is full of beauty just waiting to be admired by those who want to discover it slowly. We are cocoon and we want to embrace, without being intrusive. Like our atmospheres, which envelop without overwhelming. They integrate with the territory, letting it speak: through details, colours and scents. We are The Begin Hotels. And we hope that you too, the moment you step into our worlds, will feel as though you have always been part of them. Feel you belong. As we always say.
...and, as in every family worthy of the name, each of our properties has its own personality
The Mystical.
Nestled in the green of the Parco del Conero, steps from crystal-clear water. A place to disconnect and find yourself again, simply by listening to the sound of leaves in the wind and the song of the cicadas. Even better with a cocktail by the pool or a massage in the Private Spa.
The Alpine.
Facing the UNESCO landscape of the majestic Pale di San Martino di Castrozza, our mountain chalet is a contemporary retreat, balancing the warmth of a Gasthaus with the clean lines of Scandinavian design. Our Spa, however, is anything but minimal: with 1,000 square metres and a vast glass wall onto the Dolomites, the wow effect hits from the indoor pool. Imagine stepping outside into the heated outdoor Jacuzzi. It feels like a rite of passage. Many people describe it exactly that way.
The Romantic Industrial.
Facing the port with views over the old city, a MICHELIN Guide restaurant, a Spa Suite that bows to the yachts being built right in front of it, and a blazing red sunset over the only city on the Adriatic where the sun both rises and sets over the water.
The Distinguished.
Can the Renaissance be pop and also metaphysical? In our Casa d'Este, styles and philosophies converge, just as they did at the court of the castle right across from us, once home to Niccolò II and Alfonso I d'Este, patrons of the avant-garde. Our property interprets the Renaissance legacy through two very different readings, from Ferrara red walls to portraits of the Signoria's protagonists. Add a touch of magic with a Private Spa overlooking the castle and a creative osteria by a Michelin-starred chef. Called Isabella, of course.
The Classic.
Muffled atmospheres and timeless elegance. One of the first hotels in the city, on its most literary street, facing Saba's bookshop and the building where Joyce wrote several chapters of Ulysses. We have completely restored it, preserving its heritage while embracing the LEED sustainability certification.
The Liberty.
On the same street as Hotel Continentale, its façade is covered in floral decorations and mascarons. We have sixteen apartments for those seeking an independent stay with all the comforts of a hotel. We have big plans for this one, to bring out its dandy, Liberty soul, ornate and elusive all at once.
The Rebel.
Every family has one, everyone knows it. Ours even writes on the ceilings and breaks every rule. Impertinent, we have to admit. It even eats without a fork and puts everything in the middle of the table. But honestly, that is exactly why we love it.
The Mystical.
Nestled in the green of the Parco del Conero, steps from crystal-clear water. A place to disconnect and find yourself again, simply by listening to the sound of leaves in the wind and the song of the cicadas. Even better with a cocktail by the pool or a massage in the Private Spa.
The Distinguished.
Can the Renaissance be pop and also metaphysical? In our Casa d'Este, styles and philosophies converge, just as they did at the court of the castle right across from us, once home to Niccolò II and Alfonso I d'Este, patrons of the avant-garde. Our property interprets the Renaissance legacy through two very different readings, from Ferrara red walls to portraits of the Signoria's protagonists. Add a touch of magic with a Private Spa overlooking the castle and a creative osteria by a Michelin-starred chef. Called Isabella, of course.
The Liberty.
On the same street as Hotel Continentale, its façade is covered in floral decorations and mascarons. We have sixteen apartments for those seeking an independent stay with all the comforts of a hotel. We have big plans for this one, to bring out its dandy, Liberty soul, ornate and elusive all at once.
The Alpine.
Facing the UNESCO landscape of the majestic Pale di San Martino di Castrozza, our mountain chalet is a contemporary retreat, balancing the warmth of a Gasthaus with the clean lines of Scandinavian design. Our Spa, however, is anything but minimal: with 1,000 square metres and a vast glass wall onto the Dolomites, the wow effect hits from the indoor pool. Imagine stepping outside into the heated outdoor Jacuzzi. It feels like a rite of passage. Many people describe it exactly that way.
The Romantic Industrial.
Facing the port with views over the old city, a MICHELIN Guide restaurant, a Spa Suite that bows to the yachts being built right in front of it, and a blazing red sunset over the only city on the Adriatic where the sun both rises and sets over the water.
The Classic.
Muffled atmospheres and timeless elegance. One of the first hotels in the city, on its most literary street, facing Saba's bookshop and the building where Joyce wrote several chapters of Ulysses. We have completely restored it, preserving its heritage while embracing the LEED sustainability certification.
The Rebel.
Every family has one, everyone knows it. Ours even writes on the ceilings and breaks every rule. Impertinent, we have to admit. It even eats without a fork and puts everything in the middle of the table. But honestly, that is exactly why we love it.
