The Begin acquires a hotel in the Dolomites and brings MICE to high altitude
The Marche-based hospitality group The Begin Hotels acquires the Sayonara Hotel in San Martino di Castrozza.
A new destination joins The Begin Hotels collection: the Sayonara Hotel in San Martino di Castrozza, in the Trentino Dolomites. The group’s first property overlooking the Dolomites, the acquisition marks The Begin’s entry into the mountain hospitality segment, focusing on authentic experiences beyond mainstream tourist destinations.